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The NFL says it's perfectly fine with ads for Las Vegas on television broadcasts of its games, as long as the ads don't feature casinos, gambling, betting, blackjack, slots, poker, or hookers....well, hookers are ok.

The National Football League has announced it will reverse its own policy and allow advertisements for the city of Las Vegas to run on television during postseason football games this year. Previously, the city was barred from Super Bowl and other playoff game marketing, as the NFL continues its disingenuous campaign to pretend sports gambling doesn't exist.

However, just because tourism representatives from Las Vegas will be allowed to spend millions to place ads on the NFL time slots, doesn't mean that the league is having a Sternian moment of reality as regards gambling. In fact, NFL advertising rules still don't allow specific casinos to buy ads, nor may the city ads contain gambling references or imagery.

Now we know who it is that goes to Las Vegas to take the tour of Hoover Dam: NFL nerds, who think it a "reasonable modification" of existing policy to ask Las Vegas to promote itself without showing or mentioning gambling. The NFL has released statements that "very few" of its fans participate in illegal sports betting; perhaps it believes very few people go to Vegas to gamble.

In 2004, Las Vegas city officials went around the NFL block by buying Super Bowl commercial time from affiliates, rather than CBS, that year's host network.

"We were not pleased and we let CBS know," said an NFL spokesman.

Still, Vegas tourist industry spokesmen were excited about the prospect of using the giant stage to attract visitors. Some seemed more in touch with practicality than the NFL might wish.

"NFL fans come to Vegas and Vegas fans are NFL fans," said Howard Lefkowitz, CEO of Vegas.com, to Newsday.

OCA gambling analyst Sherman Bradley suggested a proper ad, refusing to insult the public's intelligence while still obeying the NFL mandate, might show the city's reflection in an eyeball; then have the eye simply wink, as the slogan runs saying, "Las Vegas...you know what's waiting."

Published on December 17, 2009 by PrestonLewis

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