deltaDNA is utilizing the high?performance in-memory NewSQL database from Bedford, Mass.-based VoltDB to power its real?time player relationship management platform for F2P games, social casino and real-money gambling.
Leveraging VoltDB, the deltaDNA platform empowers game developers and publishers to accomplish in?depth player analysis at the colossal amounts of knowledge streaming in from each game and take immediate action—within 1 / 4 of a millisecond—to enhance the in?game player experience, driving both retention and monetization.
deltaDNA's player relationship management (PRM) platform analyzes the immense volumes of fast paced data generated by each game (e.g. each player's data footprint) in real time for behavioral information reminiscent of a player's status and their playing motivations inside the game. With that insight, deltaDNA's customers may be able to make decisions to personalize the gaming experience through in?game changes or targeted offers and incentives that may increase a player's engagement by up to 50 percent and boost in?game purchases by up to 30 percent.
VoltDB provides one of the vital world's fastest operational databases, delivering high?speed data processing and real?time, in?memory analytics in one database system. VoltDB is a relational database that provides organizations an unprecedented ability to construct ultra?fast applications that may extract insights from massive volumes of dynamic data and enable real?time decision making.
For more information, visit www.voltdb.com.
Read More... [Source: eGaming]
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