Atlantic City casino operators keep coming up with ideas to jumpstart their plummeting revenue streams while deflecting blame for the current situation to everyone but themselves. The latest from the eleven licensed New Jersey gambl,ing venues is the concept that increased advertising may solve the problems, as long as the government pays for it.The Casino Association of New Jersey says it would take $20 million a year to properly promote the town and its gaming. But the casinos currently only have a budget of $11 million, and they want the state to fund the rest.
The group says government contributions would be an investment that would repay itself, through increased gambling revenue and contributions to state projects. It says Las Vegas spends $250 million to promote itself a year.
"Our job is to change perceptions of Atlantic City and bring more people here," said Jeff Vasser, president of the Atlantic City Convention & Visitors Authority. "We are in the most expensive media market in the nation."
Previously, casino executives have speculated that paying for property to be developed as casinos was holding the industry back, and asked for city use of eminent domain rights to aid their private enterprise. A lack of transportation has also been accused of causing casino attrition, and a call for an improved airport and new rail facilities, to be paid for by government, was raised.
Jeff Corbo, head of the Casino Association, says millions of people who live nearby are uninformed of all that exists in Atlantic City that doesn't involve casino gambling. He thinks those features, considered so insignificant recently as to be ignored in casino promotions even down to low-cost ads like on casino websites, now may turn Atlantic City's fortune around... as long as someone else is footing the bill.
Published on August 15, 2009 by VirginiaMaddox
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