OfferCraft announced the launch of latest interactive incentives at Southport Sharks, the most important Australian Rules Football Club in Queensland, which hosts as much as 20,000 visitors per week and has over 55,000 members. OfferCraft is a software company that helps businesses all over the world to give their offers within the most memorable, effective way possible. Southport Sharks is the primary location in Australia to make use of OfferCraft’s patent-pending gamification system to provide away rewards to club members only for being on the property.

Southport Sharks members will now have the danger to play games to win prizes while doing everyday things on the club like waiting in line, watching a game, or having a meal. These games can be accessible across mobile devices, on digital signage, and via other channels.

“Our club is ready having an ideal time,” said Paul Van Zijl, loyalty and IT systems manager at Southport Sharks. “We love offering our members and their guests fun experiences and exciting promotions. That is one more great reason to go to us.”

OfferCraft’s software platform blends gamification tools with deep insights into human psychology to deliver more engaging incentives that delight and entertain customers while driving more purchases and return visits.

“It’s been great to peer the reactions from members visiting Southport Sharks,” said Aron Ezra, CEO of OfferCraft. “So much of what we do is predicated on an easy premise: individuals are way more prone to use a suggestion that isn’t boring and in reality makes them smile. The team at Southport Sharks gets this — I couldn’t be more pleased that they're our first partner in Australia.”

Read More... [Source: Gaming Industry News]