Caesars Interactive, the web gaming branch of Caesars Entertainment Corp., had the market lead within the social casino gaming realm through the third quarter of this year, in step with Eilers Research.
Caesars had roughly 21 percent of the market, followed by IGT’s DoubleDown Casino (11 percent) and Zynga (nine percent). Zynga still has the preferred social poker platform on Facebook.
Caesars leapfrogged Zynga back in July 2013 for the highest spot within the social casino games market. Even supposing Caesars has the immensely popular WSOP brand, the firm’s Slotomania is its marquee social casino game, in step with VentureBeat.
Slotomania has about double the users of the WSOP poker platform on Facebook.
According to socialcasinointelligence.com, social gaming drives 95 percent of the expansion in Caesars Interactive’s revenues. The firm’s social casino gaming revenue reportedly dwarfs its real-money online gaming revenues.
Caesars has real-money online betting in Nevada and New Jersey.
Social casino games, which many of us have accessed via Facebook, are a multibillion-dollar-a-year industry. Social casino gaming doesn’t involve depositing and cashing out real money, but players should purchase in-game add-ons and other enhancements, along with extra funds to play with, typically after losing the volume one gets for free.
To be precise, social casino gaming revenue could reach $2.7 billion this year.
Read More... [Source: CardPlayer Poker News]
Caesars Entertainment Corporation pioneered the lauded Total Rewards program - a marketing tool that Caesars employs to reward and retain guests to its properties. Total Rewards has become an industry standard in the casino gaming industry, where customers are commonly considered "promiscuous, meaning that they don't play at only one casino," according to a report by the American Productivity and Quality Center. Guests signing up for the Total Rewards program are given a card that Caesars Casino can be inserted into a slot machine, game or other activity at Caesars-owned properties, enabling the guest to earn points.
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