Wednesday, October 15, 2014

New custom displays hit Canadian casinos



Almo Professional A/V, Philadelphia, Pa., and Norcross, Ga.-based NanoLumens, have teamed as much as outfit five Saskatchewan Indian Gaming Authority (SIGA) casinos throughout Canada with custom displays.

Through the facility of Almo’s E4 AV Tour, a traveling networking, training and expo event, Almo and NanoLumens became an essential component of the team charged with the design, installation and support of the custom digital signage displays, that are placed above a row of slot machines in each casino. Named “Smoke Signals,” the year-long sign project is now complete and the displays are operational with additional installs expected over the following year.

Each identical sign (three retrofit and two up to date) includes a teepee-shaped configuration that may be 12.5 feet tall by 14.5 feet across the. display presents video and ticker content designed to interact patrons and increase message retention with the goal of repeat sales. The success of the install stemmed from the combo of Almo’s project management, design and technical expertise, with NanoLumens’ custom capabilities, flexible 6mm LED displays and the industry’s first zero-fail six-year guarantee.

The casino properties with the brand new sign are all located in Saskatchewan. They include Northern Lights Casino in Prince Albert; Bear Claw Casino in Carlyle; Dakota Dunes Casino in Saskatoon; Painted Hand Casino in Yorkton; and Gold Eagle Casino in North Battleford.

“The idea for this design came out of our E4 event, where we had the chance to collaborate with Allied Environmental Signage, the united states.. integrator that brought us into the project,” said Sam Taylor, executive vp and COO for Almo Professional A/V. “The strong relationship between Almo—led by our NanoLumens expert Apryl G. Lamberti—and NanoLumens made it possible to regulate all of its moving parts. Weekly project calls happened to talk about engineering details starting from the curvature requirements of the displays to customizing the shipping crates. The result is a well thought out, creative display design that may be effective and eye catching.”

According to NanoLumens Channel Manager Jackie Lavoie, “This project is a testament to our long-standing relationship with Almo Pro A/V. A project of this magnitude, coping with this many industry partners, takes an excessive amount of collaboration from everyone involved. That is exactly what happened and the end result speaks for itself.”

“We were excited to look the primary phase of the Smoke Signals sign project come to completion after many months of planning,” said Billy MacLennan, COO for Bet Rite. “Being a high profile project for Bet Rite, it was important to us to offer our customers in Saskatchewan an outstanding final product that's not only visually attractive but in addition incorporates the newest technology available. Working with great partners like Almo, NanoLumens, KGM and Allied Signs really helped make this happen.” 


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