iGaming Business – Online gaming operator 32Red has completed the re-launch of its sports betting platform 32Red Sport in time for this summer’s Fifa World Cup national team football tournament.
The sports betting platform could be fully managed by Kambi Group after 32Red struck a care for the sports betting services business-to-business supplier earlier this year.
According to the SBCNews.com website, the re-launched service will target new and existing sports betting customers with quite a number special World Cup promotions.
The new product can be promoted through 32Red’s sponsorship of Scottish Championship second-tier football club Rangers.
Ed Ware, chief executive officer of 32Red, said: “We have numerous new product ideas within the pipeline that we're very fascinated with and we're working with Kambi to assist innovate within the sports betting world.
“It is very important that we bring something new and relevant to sports betting that may be true to 32Red’s brand proposition and that’s what we intend to do.”
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