We often examine Millennials or Generation Y. But who's this group, and why the massive interest within them as potential customers? Basically the term Millennial refers to anyone born in the run-up to the Millennium – so they’re of their early 20s to mid-30s now – and their key appeal is that there are such a large amount of on this group that they now make up a vital proportion of the population.

It’s a generation that has grown up with ever more sophisticated technology and for whom going out without their smartphone can be as unthinkable as never carrying cash or cards. Some have even said they'd rather lose their sense of smell than surrender their technology.

As phones became in a position to doing an increasing number of Millennials have eagerly led the best way in using the technology, and its associated apps, to do everything from logging their fitness to ordering a late night cab to take them home.

One area through which this group have been relatively quick to make use of their smartphones is playing in online casinos. Not surprisingly, the gaming industry may be very keen to keen to tap into this new market so quite a lot of effort has gone into discovering just why online gaming seems to have held relatively little attraction for the common Millennial within the past.

Having said this, there are some very clear signs that the tide has began to turn and an increasing number of of this segment of the population is beginning to engage with online gambling, particularly through their smartphones.

For example in a report released by the united kingdom Gambling Commission it found that profile of the common gambler was beginning to come down so, for example, in 2008 only around 10.6% of individuals aged between 18 and 34 took part in any more or less gambling but by 2014 this figure had increased significantly to 17.5%.

Online casino operators also are playing their part in developing this market by taking a fair have a look at the categories of games that they’re offering online and specifically beginning to design them as a way to attract this younger demographic. Online casino brands equivalent to 888 Casino have identified a trend that users, especially younger users, will use their smartphones in place of computer browsers whether or not they are at the go or not therefore optimizing their services for mobile via apps.

An important a part of this comes from research that has found that after Millennials do gamble they generally tend to turn a preference for games which incorporate no less than a component of skill equivalent to blackjack or poker. This feeling of having the ability to steer the end result may result in more of a focal point on skill-based games or with less opportunities to play purely luck-based slots of their many variations.

But simply counting on the traditional, however much skill it entails, is unlikely to totally achieve the required effect: a degree of novelty goes to be essential too if online casinos wish to not only attract but additionally retain this group. You simply wish to take a look at the short changing trends in social media usage to look just how fickle and keen for brand new experiences this group tends to be.

But what form this may occasionally take no person really knows – although several manufacturers are beginning to supply virtual reality headsets that fit onto smart phones. So the virtual casino could be the following trendy hangout where Millennials will congregate.

Read More... [Source: CardPlayer Poker News]